Rex
The Rex Product Suite At its core, Rex is an ecosystem built to make the lives of property professionals simpler,... Read more
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The Rex Product Suite
At its core, Rex is an ecosystem built to make the lives of property professionals simpler, healthier and more successful. The Rex product suite offers a CRM solution, digital marketing and website design - all in one place (with property management coming soon). Join over 10,000 agents across the United Kingdom, Australia and New Zealand that trust Rex to help them succeed, everyday.
Our product range:
Rex CRM
Rex CRM is a powerful but easy to use database and automation product built specifically for estate agencies big and small. When paired with the Rex mobile app agents and admins have the power to prospect, list and sell on the go. Say goodbye to that office desktop.
We’ve built and iterated on Rex over the past 10 years, using our own best practice approaches (developed in consultation with high-performing agencies across the globe) to deliver a whole-of-agency tool to:
- Deliver more hot prospects
- Manage your day for ultimate efficiency
- Take control of your processes, and
- Deliver customer experience to build relationships
The Rex CRM and automation platform gives you back time to spend on the moments that matter. We believe in simplification through automation, the freedom to work from wherever you are, and exceptional customer experiences. And, because client demands are changing quickly (just like technology), we’re constantly releasing new solutions and pushing updates as soon as they’re available. Put simply, Rex is a whole-of-office solution for any estate agency that wants to create clients for life.
Spoke by Rex
Spoke is a data-driven social media and Google advertising platform, built to help you reach the right buyers, at the right time – often before they even know they’re in the market. Reaching 90% of people online, it’s the smart tool that takes all that messy effort away from advertising yourself, your agency and your listings on social media. In just a few clicks Spoke will help you to build your brand and nurture potential buyers and sellers across the entire selling funnel – from their first purchase through to finally deciding to sell with you.
Siteloft by Rex
Choosing an estate agent is difficult. Sellers look for an agency that has the best area knowledge, a proven track record, and who has the best selling techniques. And where do they find that? Your website.
When your competition is just one click away - it’s important you nail your online presence.
Designed with your agency in mind, our websites endeavor to highlight your brand’s focus. Whether you’re community based or a wheeler-dealer, our templates are built to cater to your needs. With real estate CRM integrations and constant updates, our websites enable you to focus on what you do best - selling & listing.
Property Management (Coming Soon)
We are getting ready to launch the next piece in the Rex suite of products, our very own property management software. Our goal is to build a tool that brings joy to your property managers while supporting your rent rolls growth.
Problems we solve for agents
Rex CRM
With Rex CRM and its Mobile app, your whole team can work from wherever they are. From the coffee shop, or outside a viewing, or hiding from the kids on the loo. Everything they can do on their desktop, they can do on their phone or tablet. Intelligent workflows make data-capture and recording super easy.
When an agent hangs up a call, they’re prompted through a few short questions, and voila! The contact record is updated to reflect the conversation. And, if you’re running with a more lightweight team than you’re used to, you’ll love Rex’s ability to automate your workflow so you can focus on nurturing
Spoke by Rex
Ever tried working with Facebook Ads Manager to create and launch listings ads one at a time? It can lead to users rocking themselves as they cry quietly in the corner. With Spoke you can set up beautiful ads across multiple networks and attract more buyer eyes to your listing in just a few clicks.
You’ll be able to reach thousands of buyers, sellers and promote your brand. Here’s a some of the problems Spoke solves for agents:
Generate more buyer competition:
- Simultaneously create and publish Facebook, Instagram and Google ads in less than 5 minutes to drive more buyer enquiries, sooner.
- Focus on specific audiences, your own CRM contacts, or re-target people who have visited your website. We know 80% of buyers are local, so we’ve also pre-built targeting functionality that pinpoints locals before they start actively looking.
- Our Artificial Intelligence tool helps you put the right ad in front of the right people, at the right time, to get you the best results.
- Monitor performance with real-time metrics and send instantaneous reports from one comprehensive dashboard.
Drive more business:
- Get called in to more appraisals and plant the seeds for your next sale.
- Leverage your stock with ‘Just Listed’ campaigns, designed to drive appraisals.
- Instantly turn successful listings into ‘Just Sold’ property campaigns with one click.
- Let locals know about open homes and inspection opportunities, and get to know prospective sellers.
- Forget letterbox drops – target people where they spend most of their time: on social media and the web.
Promote yourself, and your business:
- Position yourself as the local expert and generate more leads.
- Actively promote your personal brand within the areas you target.
- Let people know you’re there, ready to sell.
- Stay top-of-mind with your past clients.
- Attract new clients.
Siteloft by Rex
With Siteloft, every template is built to convert visitors into leads, and leads into sales - and Siteloft websites never go ‘out of date’. Our team of designers stay on top of new design trends and technologies to keep your website looking and feeling as fresh as possible, while highlighting your brand and boosting engagement. Plus, Siteloft websites are responsive - so they look great and work seamlessly on every device.
Rex CRM integrates with a variety of tools you use on a daily basis, including HM Land Registry.
Rex CRM also has a direct native integration with Zapier - giving you 'click and point' access to more than 3000 different applications. Build your own auto leads responder with connections between Facebook Leads, Slack, Trello, Google Sheets, Mailchimp and more. We’ve built Rex to fit the unique way your agency does business. However your estate agency works, we’ve got the software to make it work better.
Want to build your own integrations for your agency and connect to other real estate tools? No problem – it’s easy. We’ve built our API to be as open as possible.
Spoke currently integrates with a number of market-leading CRMs, including Rex. Our helpful customer success team is always happy to help investigate integration potential with the tools in your tech stack.
We have a range of plans to suit the needs of all businesses. Pricing is dependent on the level of functionality you need for the size of the agency and the number of users. Talk to us about finding the pricing structure that's right for your agency.
Setup / Onboarding
Rex CRM
At Rex our in-house onboarding, training, success and support teams work together every day to ensure your experience with us is five star. That’s our goal for every client. No matter how big or small their business, how simple or complex their goals.
The customer care team here at Rex is made up of onboarding specialists, dedicated trainers, frontline supporters and success managers who can show you the full extent of Rex so you’re up and running in next to no time. Our customers are our number one priority. When you join the Rex family, we have your back from day dot.
Spoke by Rex
Getting started with Spoke is simple. Our onboarding team only needs a couple of details to get your account set up, and then you're ready to create a new campaign in a couple of clicks.
Siteloft by Rex
We'll build you a stunning website in just 4 weeks. Choose your design and send us your content - that's it. Our designers and developers will work round the clock to deliver your brand new website within a month.
Training & Support
Rex CRM
Our in-house Rex Training team can help you use your CRM to its full potential and get the most bang for your buck. Rex Training helps everyone from beginners through to experienced Rex users.
No matter how your agency works, we can tailor a training workshop to help you use Rex your way. As a bonus, we regularly run free sessions, and feature special guests such as Josh Phegan.
Spoke by Rex
Our customer care team is available to help refine your campaign ideas, discuss targeting tactics and make suggestions to help you achieve your goals – whether that’s selling a listing quickly, generating competition, improving brand awareness or building trust in your personal profile.
Plus, we’ve partnered with Facebook and Google to make sure we’re always receiving the latest insights, which we build into our product and pass on to you through educational content.
Siteloft by Rex
Our customer care team works across the entire Rexlabs product suite. They work in-house, side by side with our developers and designers, to ensure you receive the best support possible.

Tracey Jones
Head of Branding and Marketing

Mark Hinkins
UK Sales Lead

Meghan Warne
UK Success Manager

Anton Babkov
CEO and Co-Founder

Tom McCarthy
Rex Product Manager

Ben Seville
UK Spoke Account Manager
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