One Objective
SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME One Objective provides long term marketing leadership and... Read more
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SPECIAL OFFER FOR KERFUFFLE MEMBERS ON SWOT PROGRAMME
One Objective provides long term marketing leadership and support – on a part-time basis – to help you create and deliver an effective business plan built around a single clear objective.
I provide SME’s with the marketing experience and innovative expertise of a Marketing Director, for just one or two days a week. I am a cost-effective way of managing all aspects of your Sales, Marketing and Business Development to help your business grow.
I will help you innovate to find a direction, become part of your decision-making process, apply best practise to your marketing activity, develop your marketing team and get more out of your agency suppliers to deliver innovative, measured solutions.
With 20 years in consumer marketing including agency services, I bring all of the experience and leadership to your business without the significant cost of a full time executive. Able to provide objective, dispassionate decision making, providing an innovative external view on strengths, weaknesses, opportunities and threats for your business.
I am a ‘one stop shop’ providing trusted advice and a cohesive approach to the most important part of your business.
Problems we solve for agents
For agents who lack clear marketing strategy and direction, with 20 years senior experience in consumer, service and agency based marketing at a national and international level, I provide a cost effective way of growing your business through innovative and inspiring sales and marketing strategy and execution.
As an outsourced member of your management team, I integrate very well with clients existing marketing agencies, or new agencies if required, to deliver specific marketing activity. I ensure that external agencies are working to YOUR agenda rather than their own and are delivering to YOUR satisfaction, not theirs!
As a Portfolio Marketing Director, I work with clients on a project or retained basis according to their needs. I charge an agreed daily rate, working one or two days a week for a fixed period.
My clients would expect to offset the cost of a PMD through cost savings and increased ROI, created by improved marketing strategy, planning and execution
Setup / Onboarding
I usually work on an initial project basis to scope the needs of the business and present a forward looking plan that outlines the ongoing requirements and objectives of a Portfolio Marketing Director.
If we don't go ahead with a retained project, the scoping document is still a valuable planning document for your business.
Training & Support
I provide ongoing marketing strategy support and advice to my clients for the duration of the contract.
I also provide valuable training and mentorship to marketing teams.
Product range
One Objective’ acts as an outsourced marketing resource to provide project-based and ongoing marketing support....
‘Part-time’ Marketing Director Services. Organisations benefit from the experience of a Marketing Director without committing to the full-time cost.
Development of short or long-term business and marketing plans, working with business leaders, either through 1-2-1 sessions or workshop groups.
Role-out of objective based plan through the business to gain buy in to the single objective and plan.
Project work relating to all aspects of Sales, Marketing and Business Development.
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