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How the client benefitted
Targeted social advertising to generate ~5% of sold stock
Highly targeted adverts generating a high conversion rate.
Highly targeted adverts reduce advertising costs.
Command higher fees targeting unsold properties already on the market.
Our strategy
This startup agency desperately needed stock.
We retrained staff, reinforcing the importance of recording a name, phone number, email address and physical address from every lead, regardless of whether there is an immediate action or not.
We set up a process to identify any competitors stock that was out of the sole agency agreement period and cross-referenced these addresses with the agent's database of leads.
The list of individuals was imported into Facebook to create custom audiences, and targeted with messages like "Don't give up on the sale of your home, change your agent".
We expect around 5% of their sold stock to come from this advertising process.
Simon Whale
MD & Founder
#CRM Systems / #Lettings / #Sales
I have worked in the property industry for over 20 years. CRM has been my life for the best part of 3 decades, which is a dubious bucket list claim! I am best known for my time as a Director at...View bio
